The operating layer for marketplace brands.
Everything your brand does on Amazon throws off data. We pull it into one pipeline, read it, and act on it: bids, budgets, launches, deal go / no-gos. For US and European sellers past $1M.
Five accounts, five different problems.
One flagship product carried about 80% of the portfolio while ad efficiency stalled. We audited Sponsored Products against Sponsored Brands on identical search terms, closed six-figure coverage gaps, layered AMC competitor audiences, and designed the deal around per-SKU multipliers.
Read the breakdownLong-tail demand was guesswork across a portfolio too large to plan by hand. We built a semi-automated campaign stack plus a demand model calibrated on the client's own sales history, so bundle potential is scored before a unit is stocked.
First Best Deal on a thin-margin consumable. We ran the full post-mortem: unit economics per promo type, TACOS decomposition, rank tracking on 12 core keywords, LTV payback on new-to-brand buyers. Conclusion: coupons win for steady-state margin, deals are for rank pushes.
One closed loop between your numbers and your next move.
We stay small on purpose. Complex accounts do not get fixed by headcount, they get fixed by people who know the P&L. Senior operators work directly on your account.
Sponsored Products, Brands and Display, plus Google Ads, run against a profit target, not an ACOS habit.
The reporting layer that tells you what changed, why, and what it costs to fix.
Our own platform runs the account: entity and report syncs every two hours, optimisation and reporting in one place. Clients get access.
We do not sell scripts. We built the platform we run accounts on.
Campaigns, keywords, targets and reports sync every two hours into one warehouse. On top of it: Pulsar, our goal-constrained bidding engine, search query analysis, creative reporting, and an hourly tracker that refreshes total sales, ad sales and spend every 30 minutes with an hour-by-hour and end-of-day forecast. It held up through Prime Day.
Most clients never log in, and that is fine. They hired us so they would not have to live in another platform. The App is how a team of six runs portfolios this size. A seat comes with every engagement, and agencies can license it for their own client base.
SYNQClosed beta v1.0.0
Eight free tools and two extensions we built for ourselves first.
The talks we give, written out in full.
The six ways to build a Sponsored Products campaign, and why single keyword campaigns win. Recorded in English and German.
Read the keynote
The nine ways sellers waste spend, in the order they cost you the most, with the fix for each one.
Read the keynoteSix people. The ones you meet are the ones in your account.
No pods, no handover after the pitch, no account manager roulette. Decades of combined marketplace experience across US and European accounts.
$1B+ in managed ad spend.
Send us a storefront. We will tell you what we would change.
Thirty minutes, no deck. We look at your account with you and name the two or three things costing the most right now. If we are not the right fit we will say so on the call.